Silpo is one of the largest supermarket chains in Ukraine. The project focused on improving the online delivery service, which offers two options: express delivery (fast, limited assortment) and scheduled delivery (full assortment, slower).

Users struggled to understand the difference between delivery types, leading to frustration during checkout and incomplete orders. The task was to redesign the experience so that users could clearly differentiate delivery options, understand limitations, and complete purchases with confidence.

Combined user research, competitor analysis, and journey mapping to uncover pain points. Tested and iterated prototypes to refine solutions.