SignNow is an eSignature platform that is part of the airSlate ecosystem. It helps businesses of all sizes automate document signing, integrate eSignatures into their workflows, and stay compliant with security and legal requirements.

The main goal was to refresh the visual identity and make the product more intuitive and appealing for a wide audience — from small businesses to enterprise clients. The work included creating promotional materials to boost conversion, improving interfaces, and scaling the design system to ensure consistency across all touchpoints.

Refreshed branding and improved product design. Unified guidelines across teams, scaled the design system, and refined the admin panel. Enhanced usability and accessibility, while mentoring junior designers. Iterated through testing and feedback to strengthen conversion and user experience.