Product Description
Dorma is a contemporary furniture store offering timeless pieces for modern living. With a focus on natural materials, elegant forms, and thoughtful details, Dorma creates interiors that blend comfort, individuality, and enduring style.
Task Description
The main goal was to develop a cohesive brand identity and translate it across all touchpoints. The work included creating a new visual system, defining typography and color palette, designing key brand assets, and launching a functional e-commerce website that highlights Dorma’s aesthetic and product quality.
Process / Approach
Developed a refined brand identity, unified visuals, and designed a clean, user-friendly website to highlight Dorma’s timeless aesthetic.
Year
Spring 2021
Role
User Experience & User Interface Designer
I’m open to new projects and collaborations — feel free to reach out.
Propose a project
© 2025 Ornella — All rights reserved.
@ornellalem
Available for work
Product Description
Dorma is a contemporary furniture store offering timeless pieces for modern living. With a focus on natural materials, elegant forms, and thoughtful details, Dorma creates interiors that blend comfort, individuality, and enduring style.
Task Description
The main goal was to develop a cohesive brand identity and translate it across all touchpoints. The work included creating a new visual system, defining typography and color palette, designing key brand assets, and launching a functional e-commerce website that highlights Dorma’s aesthetic and product quality.
Process / Approach
Developed a refined brand identity, unified visuals, and designed a clean, user-friendly website to highlight Dorma’s timeless aesthetic.
Year
Spring 2021
Role
User Experience & User Interface Designer
I’m open to new projects and collaborations — feel free to reach out.
Propose a project
© 2025 Ornella — All rights reserved.
@ornellalem
Available for work
Product Description
Dorma is a contemporary furniture store offering timeless pieces for modern living. With a focus on natural materials, elegant forms, and thoughtful details, Dorma creates interiors that blend comfort, individuality, and enduring style.
Task Description
The main goal was to develop a cohesive brand identity and translate it across all touchpoints. The work included creating a new visual system, defining typography and color palette, designing key brand assets, and launching a functional e-commerce website that highlights Dorma’s aesthetic and product quality.
Process / Approach
Developed a refined brand identity, unified visuals, and designed a clean, user-friendly website to highlight Dorma’s timeless aesthetic.
Year
Spring 2021
Role
User Experience & User Interface Designer
I’m open to new projects and collaborations — feel free to reach out.
Propose a project
© 2025 Ornella — All rights reserved.